The class will cover strategies for successfully releasing an album. The key steps include setting a release date, building buzz through social media, releasing singles, creating visually appealing content, setting up pre-save and pre-order campaigns, collaborating with other artists, conducting press and media outreach, maximizing promotional efforts on the release day, continuing post-release promotion, and engaging with the audience. Consistency and accessibility of music across streaming platforms will be emphasized throughout the class. Please note that this is a brief summary, and more detailed information can be found in the syllabus. Hosted by Landon Thomas.
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Pittsburgh Downtown Partnership
The Bank Tower
307 Fourth Avenue – Floor 2
Pittsburgh, PA 15222