Safety Campaign

Cell phone use while driving and the distraction it creates is alarmingly increasing. Concerned about the safety of all Downtown patrons, the Pittsburgh Downtown Partnership, in collaboration with the Port Authority and Allegheny County Health Department, this week launched the second phase of the multi-faceted LOOK ALIVE safety campaign. The latest public awareness video released today takes on distracted driving. The video may be viewed below or at lookalivepgh.com.

Designed to catch the attention of pedestrians and drivers, the campaign ultimately seeks to encourage less distracted behavior on our streets and sidewalks, LOOK ALIVE combines traditional advertising methods along with unique interventions and modern technology to change the habits of distracted pedestrians and drivers.