TrueSense Marketing Homecoming 2025

The TrueSense Marketing Homecoming gather the TrueSense professionals from various department for an opportunity to exchange skills, improve insights, and perfect the work they deliver for The Salvation Army.

The TrueSense Marketing Homecoming event, taking place in Pittsburgh, United States, aims to empower organizations by delivering unparalleled expertise and innovative strategies in fundraising through the Full-Circle Fundraising framework. This holistic approach encompasses everything from strategy development to execution, utilizing advanced machine learning (AI) to predict donor behavior and enhance fundraising success rates. This framework integrates strong data analysis with compelling storytelling and diverse engagement channels, maximizing support for various causes. Participants will learn how to create resonating stories and compelling offers that ignite donor passion across multiple media platforms, ensuring broader reach and deeper connections.